The story
Alberto Magri’s new pastry shop on Corso Italia has quickly become a Milan destination. Riccardo Dose calls it “a beautiful, elegant place with incredible pastries,” highlighting the hyper-realistic fruit desserts (€12 a piece) and the vegan coconut cookie as standouts. The minimalist, Instagrammable space matches Magri’s reputation, and playful treats like the Chicco di Caffè (tiramisù) and Popcorn-shaped pastry feel both refined and whimsical.
Yet even the most stunning vitrine has limits. Dose notes the New York roll “was just okay,” while Giuliacrossbow describes a mixed experience: some dishes (the Amalfi lemon babà, the vegan cookie) were excellent, but others were too sweet or uneven, and the service forgot an item. For those willing to splurge, the shop rewards curiosity—though your wallet might wince.
Synthesised by AI from every creator’s review. First reviewed 2026.
Most-loved dishes
AI summary of what 19 dish mentions say about the food
Reviewers rave about the popcorn, calling it a playful, must-order starter. The overall vibe is warm, inventive, and deeply satisfying.
“This popcorn dessert has white chocolate mousse outside and crumbled popcorn inside for texture. It's incredible, different from Cedric Grolet's version. It's the best thing now. I give it an 8.”
“This is a popcorn reinterpretation in sweet form with popcorn ganache, a dark chocolate cream heart, and popcorn praline. It looks like a popcorn. The aftertaste really reminds me of eating sweet popcorn — you get that corn flavor. But it's very, very sweet. I have the same issue as with the Cocco: it's a bit cloying for me.”
What creators say
2 creators have covered Alberto Magri. Most active: Riccardo Dose, Giuliacrossbow
- Riccardo DoseLoved
PROVIAMO LA NUOVA PASTICCERIA VIRALISSIMA DI ALBERTO MAGRI - ODDIO ANCHE LUI FA LA FRUTTA REALISTICA · @ 0:04
Alberto Magri's new pastry shop in Milan is a beautiful, elegant place with incredible pastries, especially the realistic fruit and the vegan coconut cookie, though prices are high (€12 per realistic fruit piece) and some items like the New York roll were just okay.
Dishes mentioned
Coda di Aragosta Classica
This classic lobster tail pastry is filled with ricotta and candied fruit. It's very good, quite heavy and generously filled. I'd give it a 7.5.
Croissant alla Crema
This cream croissant is incredibly full of cream, the cream is amazing and the pastry itself is excellent. Even after 5 hours in the fridge it was still good and crunchy. I like it even more than the first one, I give it a 7.5.
Cookie al Cocco Vegano
This vegan coconut cookie is delicious, it smells great and tastes incredible. It's buttery inside, it's my favorite thing so far. I give it an 8.
New York Roll
This New York roll is filled with something like chocolate or gianduia, but the filling doesn't impress me. The outside wasn't great either, maybe fresh it's different. I give it a 6, just passing.
Chicco di Caffè (Tiramisù)
This coffee bean is a tiramisu reinterpretation. It tastes exactly like tiramisu, it's good. I give it a 7.
A high-end pastry shop in Milan by famous pastry chef Alberto Magrì, with a luxury boutique feel and Instagrammable desserts, but the experience was mixed: some dishes were excellent (Amalfi, vegan cookie) while others were too sweet or uneven, and the service forgot an item — overall decent but not mind-blowing for the high price.
Dishes mentioned
Cocco
This is a coconut ganache with a double coating of dark chocolate. It looks like a snowball and weighs a ton. It's quite good, but very sweet — I expected less sugar. It reminds me of a much better Bounty, quality-wise. The chocolate is good, but it's too cloying for me; I wouldn't finish it alone. Half is enough.
- Babà al Limone (Frutta Realistica)
Popcorn
This is a popcorn reinterpretation in sweet form with popcorn ganache, a dark chocolate cream heart, and popcorn praline. It looks like a popcorn. The aftertaste really reminds me of eating sweet popcorn — you get that corn flavor. But it's very, very sweet. I have the same issue as with the Cocco: it's a bit cloying for me.
Croissant Classico
This croissant looks rustic, like a mix between a Roman cornetto and a French croissant. It's slightly overbaked, with very little crunch. The flavor is good, you can smell the butter, but the texture is more like a Roman cornetto. The internal lamination is okay, there are vanilla specks. I expected a bit more in terms of bite.
Treccia con Crema e Mandorle Tostate
This braided pastry with cream and toasted almonds looks like a bakery product, almost like something from a neighborhood bakery. It's good, but it reminds me of something I've already tasted in Rome. The cream isn't too sweet, but the topping has sugar. I would have liked more almonds and more cream — it's a bit stingy on the cream.
