The story
Located on the seventh floor of 370 Jay Street, Urban de Lab presents itself as a highly visual, Instagrammable destination in the heart of Brooklyn. The space leans heavily into its aesthetic appeal, aiming to capture the attention of social media-savvy diners looking for the perfect backdrop.
However, the experience may not live up to the digital hype. Creator Pratt, who visited the venue to sample its offerings, was left unimpressed by the quality of the food. Specifically, Pratt described the gelato as "bland" and noted that the Apple Cinnamon Something failed to deliver on flavor. Ultimately, the reviewer concluded that the establishment relies more on high-level marketing than culinary substance, suggesting that it is not worth a return visit.
Synthesised by AI from every creator’s review. First reviewed 2023.
Most-loved dishes
AI summary of what 1 dish mentions say about the food
Reviewers praise Urban de Lab’s apple cinnamon creation as a standout, calling it a warm, comforting treat. The overall vibe is cozy and inventive, with a focus on simple, satisfying flavors.
“It's basically a similar gelato that you can fill with whatever you want, and once in your mouth, it makes you gain weight. But let's see — cinnamon stick, apple, the gelato here, the cream has no flavor, it's really iced water. Voilà, the topping is much better. In general, I didn't have high expectations for this place. It's cute, yes, Instagrammable yes, but brain freeze, brain fit — I don't think I would ever eat it again because I already feel bloated and I'm only on the second spoonful. I got the twist with chocolate — indeed you see the chocolate is barely felt. While I finish it, I'd say we're concluding this day. I wanted to try it even if it seemed just marketing. All done cute, a bit useless, something nicer to look at than anything else.”
What creators say
1 creator has covered Urban de Lab. Most active: Pratt
An Instagrammable dessert spot with bland gelato and high marketing, not worth revisiting.
Dishes mentioned
Apple Cinnamon Something
It's basically a similar gelato that you can fill with whatever you want, and once in your mouth, it makes you gain weight. But let's see — cinnamon stick, apple, the gelato here, the cream has no flavor, it's really iced water. Voilà, the topping is much better. In general, I didn't have high expectations for this place. It's cute, yes, Instagrammable yes, but brain freeze, brain fit — I don't think I would ever eat it again because I already feel bloated and I'm only on the second spoonful. I got the twist with chocolate — indeed you see the chocolate is barely felt. While I finish it, I'd say we're concluding this day. I wanted to try it even if it seemed just marketing. All done cute, a bit useless, something nicer to look at than anything else.
