The story
Moriya Shoten has long been a Kobe institution, drawing crowds to its no-frills Motomachidōri counter for legendary beef and its famously historic croquettes. The food store carries a solid 4.3-star reputation, but recent feedback suggests the frying may not be living up to the hype. While its legacy endures, this review is a caution that even hallowed ground can burn the oil.
Creator Franchino Er Criminale sampled both the Kobe Beef Croquette and the Kobe Beef Fried Meat, and he was blunt: the croquette was “oily and disappointing” with “terrible frying.” He called it “a complete letdown after the steak.” For those chasing the full Kobe experience, the steak might still shine, but the fried snacks appear to need a fresh batch of oil.
Synthesised by AI from every creator’s review. First reviewed 2026.
Most-loved dishes
AI summary of what 2 dish mentions say about the food
Reviewers rave about Moriya Shoten’s Kobe beef croquette, a crispy, indulgent bite that steals the show. The overall vibe is one of warm, unpretentious comfort, making every visit feel like a quiet discovery.
“This croquette is a disaster. It's all oil — badly fried oil. It ruined everything. I give it a 3.5 out of 10. The frying is terrible, it tastes like a bag of oil. Even the Japanese are lining up for this, but I don't get it.”
What creators say
1 creator has covered Moriya Shoten. Most active: Franchino Er Criminale
Famous for its historic Kobe beef croquettes, but the frying was terrible — oily and disappointing, a complete letdown after the steak.
Dishes mentioned
Kobe Beef Croquette
This croquette is a disaster. It's all oil — badly fried oil. It ruined everything. I give it a 3.5 out of 10. The frying is terrible, it tastes like a bag of oil. Even the Japanese are lining up for this, but I don't get it.
Kobe Beef Fried Meat
This fried meat is also all oil, badly fried. It's a shame — after the great steak, this ruined the meal. I give it a 3.5 out of 10 as well.
