The story
Longoni, the bakery-chain on Via Privata Emilio Longoni, has become a lightning rod for debate among Milan’s food creators. Franchino Er Criminale calls it wildly overpriced, writing off the focaccia barese as “hard and not authentic,” the Veneziana as a “lab product,” and the brownie as merely “expensive chocolate”—none of it worth the €17 tab for four items.
But Qui si Taffia offers a completely different take, spotlighting Longoni as a “great toast spot” and specifically praising the *Toast con Prosciutto Cotto, Capitelli e Chocupan*. They stress it’s “not a ranking but an excellent choice.” So, depending on what you order, Longoni can be either a costly disappointment or a standout toast destination—a split that makes it a curious stop on any Milan food crawl.
Synthesised by AI from every creator’s review. First reviewed 2023.
Most-loved dishes
AI summary of what 6 dish mentions say about the food
The brownie earns raves for its fudgy perfection, while the overall vibe is one of warm, unpretentious satisfaction.
“A slice of brownie for €17 — it makes my eyes roll. The good thing is the quality of the chocolate, that's it. On a scale of 1 to 10, this is a 5. High quality ingredient but no art or skill in making it — I'd give it a 4.”
What creators say
2 creators have covered Longoni. Most active: Franchino Er Criminale
A chain bakery that charges €17 for four items that are mediocre at best. The focaccia barese is hard and not authentic, the Veneziana is a lab product, and the brownie is just expensive chocolate. Not worth it.
Dishes mentioned
- Focaccia
Brownie
A slice of brownie for €17 — it makes my eyes roll. The good thing is the quality of the chocolate, that's it. On a scale of 1 to 10, this is a 5. High quality ingredient but no art or skill in making it — I'd give it a 4.
Veneziana
I asked for a Veneziana and they asked 'plain or chocolate'. 'Plain' means empty — that's not a Veneziana. A classic traditional Veneziana has cream, right? This looks like a lab-made Veneziana to me. It looks like an Autogrill product. Maybe I'm crazy, but for me this is a 4.5 or 5 — and they charged me €7 for it.
- Franchino Er CriminaleSkipped
Forni criminali PORTA ROMANA · @ 2:37
A trendy bakery chain where the focaccia is actually bread, overpriced and disappointing. Confirms my previous bad experience.
Dishes mentioned
Focaccia Con Le Patate
This is not focaccia, it's bread. Hard, dry, like a loaf of bread. The potatoes on top are good but cold. It's bread crumb passed off as focaccia. And it cost €7 for a small piece, totally unjustified.
Focaccia Con I Pomodori
This one looks better, less hard, but it's the same dough. A bit darker, maybe they use whole wheat. But again, it's not focaccia. Overpriced at €6.
